The Pitch
Our business is a new and innovative VR experience, in which our entire café is dedicated to VR. We call it: The Link. This advanced new establishment will utilize VR technology to capture everyone’s needs.
First and foremost, we offer VR Gaming, where you can play the top ten best and most popular games: all in virtual reality. We also have VR Theater, creating an immersive movie viewing environment. And last but not least, we have VR Fitness. This program combines the extensive workouts you would have on a traditional treadmill or bicycle, and the immersive technology of VR, making for an effective and entertaining workout for everyone.
The Link will have concessions available to every customer, allowing them to enjoy the occasional coffee or popcorn to heighten their VR experience. The Link was created to be a relaxing, social hotspot, for anybody plagued with stress, or just looking to relax. All of our VR stations have the capability to be used in groups, or alone. The Link is for all ages, with an incredible VR option for every customer.
Our business is a new and innovative VR experience, in which our entire café is dedicated to VR. We call it: The Link. This advanced new establishment will utilize VR technology to capture everyone’s needs.
First and foremost, we offer VR Gaming, where you can play the top ten best and most popular games: all in virtual reality. We also have VR Theater, creating an immersive movie viewing environment. And last but not least, we have VR Fitness. This program combines the extensive workouts you would have on a traditional treadmill or bicycle, and the immersive technology of VR, making for an effective and entertaining workout for everyone.
The Link will have concessions available to every customer, allowing them to enjoy the occasional coffee or popcorn to heighten their VR experience. The Link was created to be a relaxing, social hotspot, for anybody plagued with stress, or just looking to relax. All of our VR stations have the capability to be used in groups, or alone. The Link is for all ages, with an incredible VR option for every customer.
Our Company
Our Mission
Our Vision
Helping The Community
Competition
There are not any direct competitors in Davis, as no place in Davis has yet to utilize VR. There are places like the UC Davis computer cafe, the MU, the Regal Movie Theaters, or any gym in town that supply similar services. The Link, however supplies gaming, movies and fitness, all in VR. |
Industry Outlook
Virtual Reality is a growing market, but one with a high individual price of entry. The equipment, such as headsets can cost upwards of $300, not to mention the price of the computers and machines to run the headsets. This is compensated by the demand for entertainment in Davis, our smart business plan, inexpensive marketing; which makes it likely that any investor will see high returns quickly. Pricing Strategy & Position
Considering the price of the equipment, the rates for the VR activities will be priced fairly cheaply, with $30 for the first hour of admission, and $15 for every subsequent hour spent. This will help customers who cannot afford very pricey activities or outings. This frugal pricing will be made up for with a low overhead and theater-priced snacks ($6.00 - $8.50 for popcorn, $5.00 - $6.50 for beverages) that can be bought in immense bulk, and dispensed to the customer with ease. Promotion & Marketing
There will be several ways for promotion, all in the benefit of the customer. We will hold loyalty programs for returning customers, as well as punch cards for various discounts and entries to give-aways. We will also aim to sponsor kids sporting events, as well as giving discounts to the players of the participating teams. Fundraising is another important aspect of our overall goal, as we are hoping to donate proceeds to certain programs, local or global. There will be a booth stationed at the different local festivals, with promotional merchandise, discount cards, etc. Customer Profile
Our target demographic is people age 18-44. In Davis, there are 21,757 people age 18-24 and 14,823 people age 25-44. That is 36,580 people total. Assuming 1/1000 of the target demographic shows up in a day, that’s still a whopping 1,097/month. The graph below is from the 2017 Davis State of the City Report, which can be read here. |
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