Nutritive-
Business Description: An app based meal planning system that creates a personalized grocery list with in season, local, and sustainable items. The app also provides instruction on preparation of meals. Nutritive is meant for anyone looking to have a steady meal plan for themselves, their children, or their whole family. At Nutritive we only recommend local foods, therefore bolstering the market of Davis stores that carry such items.
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Nutritive: What is it and why is it needed?- a sustainable locally grown meal planning service for the convenience of the everyday Davis family. College students, families, athletes, elderly people etc. can all benefit from our service. So many people struggle to find time prepare healthy meals that benefit themselves as well as the planet. At Nutritive, we strive to provide just that: Meals with a purpose.
Executive Summary : Delaney Thomsen (Product Developer)- Delaney Thomsen is our product developer. Delaney has grown up in an area where buying local foods is supported and hopes to help individuals pursue healthy, local, and sustainable foods for their everyday lives.
Grace Holt (Sales Rep)- Grace Holt is our sales representative. She is experienced in customer service and food handling. Grace also has a passion for clean and conscious eating.
Sophie Segel (Market Analysis)- Sophie Segel is our market analyst . Sophie is a reliable and honest worker. She feels that everyone should have equal opportunity to participate in the local cycle of business.
Jack Brewer (Market Analysis)- Jack Brewer is our other market analyst. Jack is always sure to make sure nothing and no one is overlooked in our business. Jack finds it important to include everyone in our business.
Grace Holt (Sales Rep)- Grace Holt is our sales representative. She is experienced in customer service and food handling. Grace also has a passion for clean and conscious eating.
Sophie Segel (Market Analysis)- Sophie Segel is our market analyst . Sophie is a reliable and honest worker. She feels that everyone should have equal opportunity to participate in the local cycle of business.
Jack Brewer (Market Analysis)- Jack Brewer is our other market analyst. Jack is always sure to make sure nothing and no one is overlooked in our business. Jack finds it important to include everyone in our business.
Mission Vision Value: Mission: To provide healthy and sustainable meal plans for all while supporting local businesses in the process.
Vision: Grow to offer meal plans regionally while still supporting seasonal and sustainable meal options in each area it is available.
Values: To support local businesses, choose sustainable options, and to support our customers in their eating journey whatever it may be.
Vision: Grow to offer meal plans regionally while still supporting seasonal and sustainable meal options in each area it is available.
Values: To support local businesses, choose sustainable options, and to support our customers in their eating journey whatever it may be.
Industry Outlook:
Customer Profile:
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Competition: Blue Apron: Blue apron only offers 2 different meal plans
Farm Fresh to You (FFTY):
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Pricing Strategy & Position: Position: Uniqueness comes from the sustainable nature of our service as well as the professional background that we will have
Customer needs can be met by different menus as well as cheaper items at the store for the consumer Other grocery services provide the groceries but are not sustainable and seasonal and local. The majority of other companies pride themselves on time saving and easy. Pricing: App start up costs: ~$49,050
Nutritionist: $5,000 - $10,000 *depending on clients and experience |
Promotion & Marketing: We will be active in the Davis community by attending community events, farmers markets, small business events, community runs and fitness events. There will be incentives to join with discounts and trials to new customers. We are planning to partner with local gyms to be able to give discounts that come with a membership at those gyms. As well as having information about our servis around town with flyers that include information about our app and web page.
We plan on connecting with customers by promoting eating local and shopping local We plan to keep customers by continuing to bring new cooking tips and recipes that are easily implemented into the daily lives of our customers |
Advertising: