Scrubby DogBusiness Description:
Scrubby Dog is the newest addition to the dog grooming industry. However, instead of spending the time to take your dog to an expensive groomer, we will come to you! Products used can be customized to fit your dogs needs, and each groomer takes on specific "households" to attend to in order to ensure the comfort and safety of your dog. SALES PITCH
Do you love your dog? Of course you do. Are you a busy dog owner who has no free time but wants to keep their dog clean? Also yes. Choose Scrubby Dog. We are a convenient business that will come and groom your pet in the comfort of your own home, you will save time and keep that beautiful dog of yours clean! |
Get Your Dog Clean!
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Meet the Team
Product Developer: Lilah Kalish
Sales Representative: Elan Kalman
Market Analyst: Emmanuel Navarrete
Financial Analyst: Ava MacDonald
Financial Analyst: Nicholas Seyk
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Mission
The Mission of “Scrubby Dog” is to continually provide consumers with an easy, reliable and trusted dog grooming service.
Vision
The Vision of “Scrubby Dog” is to become the most successful grooming service in our local area with our ability to take our business to our clients, and eventually expand to county and state wide.
Values
Our core Values are to always provide the customer with the utmost respect whether it's the human client or the pet.
The Mission of “Scrubby Dog” is to continually provide consumers with an easy, reliable and trusted dog grooming service.
Vision
The Vision of “Scrubby Dog” is to become the most successful grooming service in our local area with our ability to take our business to our clients, and eventually expand to county and state wide.
Values
Our core Values are to always provide the customer with the utmost respect whether it's the human client or the pet.
Community Connection
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Industry Outlook
The future sales trend for the dog/pet grooming industry is on the rise, and overall it has been increasing steadily over the past couple years. Due to Scrubby Dog's solid, new, and irresistable business venture, our sales can also be expected to do well and follow the trend of increasing over time. |
Customer Profile
Our target customer is any dog owner, particularly busy Davis parents and older generations. In reality, we expect to serve any dog owner in Davis looking to groom their pet. The convenience of our business will draw them. We can expect to have anywhere from 10-75 customers per month. In order to retain our customers, we will keep exceptional customer service relations and do an amazing job. Pricing Strategy & Position
We will be competitive because our business has the added convenience other companies do not, making our prices the most competitive as the customer gets the most for what they pay for. |
Competition
Direct competitors are Petco, Pawsitive Groomers, and Fo' Paws Pet Grooming because they also provide a dog grooming service. Their strength is that they are a well established business. Their downsides are that they do not have the added convenience Scrubby Dog has. The indirect competitors are any pet stores in Davis that do not provide dog grooming services. This is because a customer can by the grooming products and groom the dog themselves. |
Our Products
Promotion & Marketing
- Business will be promoted on our social media, and in local newspapers
- Potentionally offer a discount when you refer a friend
- Farmers market booth
- With respectful customer service and good deals
- Comes to your house, so it is less work and cheaper