How can downtown retail stores make more from their space?
How can yet another downtown pizza place attract customers?
How do you fill a restaurant on an off-night?
How can yet another downtown pizza place attract customers?
How do you fill a restaurant on an off-night?
As concert ticket prices rise to astronomical highs, our app interface connects businesses, users, and musicians in a market ready for disruption and innovation -
We strive to match young, up-and-coming musicians with businesses that have huge potential in their underutilized spaces to make themselves stand out. In the process, reviving the more affordable nightlife that used to be.
We strive to match young, up-and-coming musicians with businesses that have huge potential in their underutilized spaces to make themselves stand out. In the process, reviving the more affordable nightlife that used to be.
MISSION:
To make an app that will provide value to small businesses by connecting musicians to audiences.
VISION:
We believe our service means reviving the music scene all across the world, connecting those with space to those with talent for the benefit of the entire community.
VALUES:
Providing a service of significant value to all our clients, bringing people together for community-building experiences, and supporting the return of a diverse musical scene.
Our Community Connection |
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We hope to make a connection to the City of Davis by reaching out to popular local businesses like Armadillo Music and Sophia's Thai Kitchen, helping UC Davis students musicians find work, and gaining a community following for local venues and musicians.
Our CustomersTarget market demographic are small businesses looking to differentiate themselves. Those ones who have the space but not the connections and experience to have lots of musicians to perform at their venue. According to cityofdavis.org, over 50% of surveyed persons would like to see more live entertainment or regularly scheduled programs downtown.
The IndustryThe industry of concert and event promotion is currently on a 5.4% growth rate, according to ibisworld. As such, the growth rate is considered somewhat high and considerably above the inflation rate.
The CompetitionFillmor will be competitive in the booking market by offering the service of pairing talent to venues for a significantly lower price than the competition, which is possible by making it an app based service that only charges accounts of businesses that will already be making money off the app by attracting more people to the venue.
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Examples located in Davis, CA and what problems they have:
Competitor 1: One of our primary competitors is the app ShowSlinger. However, their target audience appears to be for more established venues and musicians have to pay to book more than two gigs a month. We think that our app has a dedicated market for venues that are primarily restaurants or bars that need more booking options to attract their target market.
Competitor 2: The website Gigmor is popular among musicians for finding bandmates, but also can book gigs. However, the app is not very popular among venues, and musicians, again, have to pay to use this feature. We believe by reducing the cost for musicians, and emphasizing our unique value to small businesses we will have a strong showing in the market. |
Pricing Strategy & Position
We plan to offer two different subscription plans to businesses, and start our rates low using penetration pricing. One plan will be $25 a month, and one for $180 a year. This way, people who intend to use the app just once for a special event (wedding, birthday party, ect.) can avoid paying the full price for a single use, but businesses who plan to use it for a longer term can save more than $100, since the by-the-month rate for them would actually be lower. In addition, this would incentivize people to continue booking on the app, instead of canceling their subscription after finding a band on it, since the subscription term is long. One thing that is very important to us is making the app completely free for musicians, because we believe that will encourage more of them to use the app, and set us apart from services like ShowSlinger and GigMore, as well as traditional booking agents. If we are the app with the most diverse and large assortment of bands, that will encourage businesses to buy our product instead of our competitors' and allow us to raise prices. We also want to support the community of young or up-and-coming musicians, who may have great talent but are not interested in old-fashioned booking agents.
Promotion and Marketing
As business open, we will go one by one and make connections with venues, and show them the huge value our subscription offers them. For promotion to musicians we will likely try to do brand deals with local musicians with internet followings to promote the app and placing advertisements on Instagram.