Patches and Pockets
Patches and Pockets is a small, localized repairs and alterations business. We separate our services into two main categories: urgent and takeaway. Urgent services include fast stain removal, seam repair, and any other clothing emergencies you may have. Call us and we will be anywhere in Davis within 30 minutes ready to help you with your clothing crisis. Our takeaway services are a little more long term; we will refit clothing and add custom designs and stitch work made to your specifications and preference. So, next time you have a nasty spill or feel you need to spice something up a little more, call Patches and Pockets!
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We'll patch you up!
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SALES PITCH
Executive Summary
David Carlip: Finance Analyst (22%)
Anja Nittner: Market Analyst (22%)
Noemi Ho: Sales Representative (22%)
Ely Loebs: Developer (22%)
Investor: (12%)
David Carlip: Finance Analyst (22%)
Anja Nittner: Market Analyst (22%)
Noemi Ho: Sales Representative (22%)
Ely Loebs: Developer (22%)
Investor: (12%)
Mission Vision Value
Our mission is to make clothes that fit more convenient for everyone in davis.
We envision a future wherein well fitting and higher quality clothes will become more easily accessible for everyone in Davis.
We value efficiency and quality, as well as convenience. We make things more convenient by coming directly to you. Our quick repairs are fast and on site, so that you can have your clothes fixed as fast as possible. Our longer term repairs are meant to be done well, so that your clothes will last longer.
Our mission is to make clothes that fit more convenient for everyone in davis.
We envision a future wherein well fitting and higher quality clothes will become more easily accessible for everyone in Davis.
We value efficiency and quality, as well as convenience. We make things more convenient by coming directly to you. Our quick repairs are fast and on site, so that you can have your clothes fixed as fast as possible. Our longer term repairs are meant to be done well, so that your clothes will last longer.
Community Connection
Every town, even a college-based one like Davis, has a population of professionals that must retain a professional demeanor; this means not only acting professional but looking the part. We cater to this population, but in a way that will be particularly effective in Davis. Businesses ranging from law firms to real estate companies consistently require professional attire, and things like stains and tears can happen at very inconvenient times, giving our business the perfect opportunity to benefit our community. In addition, our repairs will be entirely Eco-friendly, with ethically sourced resources and careful use of chemicals so as not to pollute. This will be attractive to Davis’ environmentally-conscious population. In fact, one of the few other alterations businesses in Davis, Sarah’s Alterations and Eco-Cleaners, explicitly brands itself as an “Eco-cleaners”. |
Industry Outlook
The alterations market has grown from 2014 to 2019 by 2.9%. Although it has been plagued by the same economic issues as many other industries at this time, the outlook is otherwise positive. |
Customer Profile
Our major demographics are the relatively populous 35-45 age range of professionals in Davis, particularly at high incomes. In terms of other alterations, we would target a younger audience for recreational changes such as patterns on jeans. In 2015 there were over 7000 households in Davis with an income above $100000 per year, more than 5000 people in the 35-45 age range and more than 20000 people under the age of 24. As C-S districts in Davis are close to major residential hubs and within biking distance of the university, a large portion of these people would be serviceable. |
Competition
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Pricing Strategy & Position
We are first and foremost a business driven by the satisfaction of our customers. We also pride ourselves on the need to be as Eco-friendly as economically possible by using materials, methods and equipment that can have less harmful impacts on our environment. When we focus our attention primarily on professional individuals within Davis, we can clearly see how important the way one presents themself is. Given that suits can be quite expensive, we hope to reduce the need to buy new suits by cleaning, repairing and customizing suits that individuals already own. This allows not only for a longer suit lifespan, but a happier individual as well. As a company we aim to have the public view us as the next steps to not only better fashion but to better environmental awareness as well. Our prices will be variable based on materials needed, labor costs, transportation costs, and the cost it takes to keep our store open. Express services will typically cost more due to higher transportation costs. |
Promotion & Marketing
Marketing to the richer middle age population of Davis and the younger student population, advertising through Facebook and Instagram will be a very useful way of getting the word out. In both platforms, the average price per thousand views is approximately 10 dollars, meaning spending 200 dollars a week would mean that we would approximate 10,000 views on each platform. |
Advertising