Pixel 2 PixelWhat is Pixel 2 Pixel?
Pixel 2 Pixel is a game-changing online service that will provide the ever growing community of gamers with a way to sell, rent, and even trade their games to other people in the community while getting rewards for doing so. P-2-P also allows gamers to purchase video games, but for a more affordable price point. We also have a brick and mortar store in Downtown Davis where people can receive the same services found online, but in-person. |
We Put Gamers First
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Community Connection
The main purpose of Pixel 2 Pixel is to put the importance of gamers as our main priority. Because Playing video games is one of the most popular pastimes in all of Davis, we will be able to strengthen the bond of this community through different means. We will also be planning on hosting different events in our physical store location, such as video game tournaments, meet-ups, and special guest events.
Industry Outlook
Davis:
The main purpose of Pixel 2 Pixel is to put the importance of gamers as our main priority. Because Playing video games is one of the most popular pastimes in all of Davis, we will be able to strengthen the bond of this community through different means. We will also be planning on hosting different events in our physical store location, such as video game tournaments, meet-ups, and special guest events.
Industry Outlook
Davis:
- Nothing like this in Davis
- Closest video game store is in Woodland: GameStop
- Similar places in Davis are Bizarro World and Davis cards and games. None of these target video games, but have similar ideas to ours.
- Big market for video games, a booming industry .
- By 2022, experts forecast the gaming industry will produce $196 billion in revenue.
- Esports revenue is expected to surpass $1 billion for the first time this year, according to NewZoo.
- The Gaming Industry itself is estimated to increase more than 13% every year, according to NewZoo.
- Previous video game places have not been long standing, therefore, not a new market.
- Our goal is to try to succeed where the previous companies have failed.
- There is not any big competition here in Davis with video games specifically, however, similar places targeting other fields than just video games exist within the community.
Customer Profile
Local demographics
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Competition
Direct Competitors in Davis: Target Video Game Section
Amazon
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Pricing Strategy & Position
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Promotion & Marketing
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Answering the Three Economic Questions
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Location
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Meet the Team
Product Developer:
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Sales Representative:
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Financial Analyst:
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Market Analyst:
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