ParKingPark Like Royalty
ParKing is an app designed to make parking in Downtown Davis easier and faster. Drivers are able to reserve and pay for parking with just the click of a button. |
Executive Summary We will be producing a parking app. In order to create an app we will hire an app developer and software using the money from the Dragons to create the parking app. We will also use the Dragon money to buy and install censors into city parking spots. We will then have people buy ads on the app and reserve spots for 3 dollars in order to make a profit. This business is made for the people of Davis to solve the city wide parking problem. Incentives Moral- This idea will save emissions and strengthen the City of Davis therefore benefiting the Davis community Social- People will want to use this app because it is a business supported by the City and community they live in and if people take over a spot without paying, police will not be happy Economic- People will want to follow the app because they will be fined by the city Mission Vision Value
Our goal is to improve modern life by increasing efficiency of everyday tasks. We believe that the best method is to inform users through technology of the status of larger infrastructure. We envision a world in which consumers are able to improve the efficiency in their own lives through technology We believe in
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Community Connection
The money used to pay for parking would still go to the city and the Davis community. |
Industry Outlook
Customers are are constantly looking for easier transportation. The service that we provide is similar to Parking Panda and Spot Hero who have been very successful in recent years because of the need for an easy way to park. The parking industry has seen an annual growth rate of 3.3% (IBISWorld). In Davis we foresee a need for this service because of the parking lots that fill up fast like the Amtrak lot. Promotion & Marketing
We will advertise at local events such as farmers market and other community events. We will have ads through out downtown Davis that include information on how and where people can access ParKing. We also will advertise online with platforms like Instagram that allow for targeted advertising. |
Customer Profile
What consumers in Davis look for (City of Davis):
Demographics
Market Size (DataUSA)
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Competition Parking Panda/ Spot Hero
Our pricing Strategy & Position
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