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SALES PITCH
Executive Summary
Gemma Bertain - 25% ownership. Finance Analyst. Gemma is a Leo, and it shows through her outgoing personality and fierce competitiveness. She is an avid lover of math and organization, which means she is perfect for the job. Her one true love is money and earning it brings her the only joy she can find in this cold dark world. To ensure large profit margins, she does her best to keep costs down and prices up.
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Sofia Huston-Isais - 25% ownership. Sales Representative. Libras are ruled by Venus, a planet named after the roman goddess of beauty and you can see this through Sofia’s need to sell a beautiful product. If she doesn’t think a product is good enough, she won’t bother selling it and she hasn’t been wrong yet. She is a charismatic individual who is always ready to sell! Her favorite thing to do is find creative ways to sell her product.
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Grey Turner - 25% ownership. As a Virgo, Grey insists on only the best products. His attention to detail and precision makes him a wonderful Product Developer. He is the props master for ACME and loves to create physical things, like art or sculptures. He has a strong vision and knows where he wants our product to be going.
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Vision
We strive to connect everyone to their inner character and help them find their true self
Mission
By giving our customers a box that reflects who they are, and what they want to do, we are connecting them to their inner self
Values
We value being true to yourself and understanding what you need as a unique individual
We strive to connect everyone to their inner character and help them find their true self
Mission
By giving our customers a box that reflects who they are, and what they want to do, we are connecting them to their inner self
Values
We value being true to yourself and understanding what you need as a unique individual
Community Connection
We are piloting in Davis and expect to expand to Sacramento, and then internationally. While in Davis we plan to collaborate with local businesses to highlight some of their products in our boxes. This would create a closer community with our town, and help expose our customers to more local businesses they might not know of. |
Industry Outlook
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Customer Profile
It will be created for those who are intrigued by, followers of, or believers of the zodiac signs. Pertaining to the ages of 15-35, these boxes capture the interest of a variety of potential customers Pricing Strategy & Positions
Prices
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Competition
My Zodiac Box - $39.95 per month. Each box contains 4-6 items, including jewelry, crystals, candles, home decor, stationery, beauty and wellness items centered around your astrological sign and birthday. ‘Wild Crystal Box - $16 per month. The Wild Crystals Box by Tamed Wild Apothecary sends you natural crystals, stones & minerals each month. Each crystal is accompanied by an information card.Each box contains 5-10 specimens, with the quantity varying monthly depending on the sizes we curate. Magikal Earth Box - $49.99 per month. Crystals, Astrology, and Tarot Cards. |
How We Are Competitive
When it comes to celestial surprises we hold a competitive edge due to our lower costs, unique boxes, and personalized treats. Due to the fact that we are a small company we can offer cheaper prices per box while still maintaining high quality products. Each one of boxes is filled with treats, trinkets, and smells the consumer desires and loves, as each consumer takes a short quiz to learn about their individual likes, dislikes, and most importantly potential allergens. Each box is also accompanied by complimentary stickers, compatibility charts, and a “what's in store for you this month” horoscope reading.
When it comes to celestial surprises we hold a competitive edge due to our lower costs, unique boxes, and personalized treats. Due to the fact that we are a small company we can offer cheaper prices per box while still maintaining high quality products. Each one of boxes is filled with treats, trinkets, and smells the consumer desires and loves, as each consumer takes a short quiz to learn about their individual likes, dislikes, and most importantly potential allergens. Each box is also accompanied by complimentary stickers, compatibility charts, and a “what's in store for you this month” horoscope reading.
FAQs
How will you promote the opening of the business?
How will you promote the opening of the business?
- We will be promoting the business starting on the social media platform Instagram using their CPM deal of $6.70 per thousand views
- We will also be using Youtube with their price policy of $10 per day
- Both platforms contain a large percentage of our targeted market and are affordable forms of advertising
- We will also be self promoting on Instagram, TikTok, SnapChat, and Facebook
- Beginning At the launch of the product first 5 Customers will receive a 20% discount on their first 2 months
- On top of the 20% discount they will also receive a gift certificate to a spa near them
- The main way our company will connect to the Davis community is by having a booth set up at the farmers market to promote ourselves and giving out free small samples of possible products you could receive
- We will also be located in Davis and hold renewing activities such as yoga in the park, meditation audios, and self care coupons.
- Continuing to deliver items they favor
- Offering deals and providing self care products designated for each individual
- Offering organic, healthy, non-allergen products
- Having a strong customer service base
- Moral Incentives - clean recycle packaging (eco-friendly)
- Social Incentives - Trend (following popularity) showing others you are using eco friendly goodies and products.
- Economic Incentives - Our product is the first of it’s kind that will be produced in large production and delivered and available in other parts of the world, it is a large untapped market allowing for a large economic gain for the owners of the company
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