Rehem
Don't toss it, Rehem it!
SALES PITCH:
We are Rehem, an online upcycling and tailoring company based in Davis, California. Rehem was created by five Da Vinci High School seniors, who wanted to find an affordable and environmentally friendly way to keep up with the fast changing fashion trends. Rehem takes in clothing that is unwanted or gently used by the customers and works with them to design a new piece of clothing that they will be proud of and would want to wear. For our customers who do not want to keep their clothes, we will consider it a donation. It will be processed and then redesign and put onto our website at no cost to the customer. We hope to change the amount of waste on this planet one piece of clothing at a time.
We are Rehem, an online upcycling and tailoring company based in Davis, California. Rehem was created by five Da Vinci High School seniors, who wanted to find an affordable and environmentally friendly way to keep up with the fast changing fashion trends. Rehem takes in clothing that is unwanted or gently used by the customers and works with them to design a new piece of clothing that they will be proud of and would want to wear. For our customers who do not want to keep their clothes, we will consider it a donation. It will be processed and then redesign and put onto our website at no cost to the customer. We hope to change the amount of waste on this planet one piece of clothing at a time.
Executive Summary:
Megan Leach and Maya Greenberg are the Design Managers, Gabe Lawton is the Project Manager, Morgan Mah is the Numbers Manager, and Phoenix Myers-Wisgirda is the Sales Manager. Each person has 18% ownership of the company and our investor will get 10%
Megan Leach and Maya Greenberg are the Design Managers, Gabe Lawton is the Project Manager, Morgan Mah is the Numbers Manager, and Phoenix Myers-Wisgirda is the Sales Manager. Each person has 18% ownership of the company and our investor will get 10%
Our Mission:
Our mission will focus on changing the way fashion trends are being followed. We will use our resources to:
A reliable uplifting company that puts the customer first, and together we will make a difference in our environment
Our Values:
Rehem is committed to providing unique and high quality clothes that will be treasured forever. To do so, we promise to every customer that we will follow these key values.
Our mission will focus on changing the way fashion trends are being followed. We will use our resources to:
- Deliver fashionable pieces of clothing
- Make a positive change in the world that will inspire others
- Save our customer time, money, and space
A reliable uplifting company that puts the customer first, and together we will make a difference in our environment
Our Values:
Rehem is committed to providing unique and high quality clothes that will be treasured forever. To do so, we promise to every customer that we will follow these key values.
- Accountability: If we mess up, we will fix it
- Dignity: Acknowledging and valuing the ideas of the customer
- Leadership: Encourage and inspire others to make a positive change in the environment
- Passion: We are passionate and excited to work with our customers
- Quality: Products are guaranteed to be high quality and durable with regular use
Storefront Address:
808 2nd Street Davis, CA
808 2nd Street Davis, CA
What Will Be Produced?
- Upcycled clothing and tailoring
- Environmentally aware people
- People who want a cheap way to keep up with the current fashion trends
- Clothes are altered by seamstresses, with a head seamstress who will manage them
- Tailoring consultations and altercations to the clothing are done in Davis, California
Industry Outlook:
The clothing alteration industry has a growth rate of 2.9% a year and made 2 billion dollars in 2019 (ibis). The US apparel market is projected to grow to 390 billion dollars in 2025. The competition in Davis is fairly tough, as there are businesses in Davis that are similar to ours. Community Connection: We have one store front in Davis, where our seamstresses uplift and tailor all clothing at the back of the store. Rehem connects to the local community, because both Davis, California and Rehem are environmentally friendly. Customer Profile: Our target market and demographic would be high school and college students. High school and college students typically want to keep up with current fashion trends, but do not want to spend a lot of money to do so. Rehem will offer students that ability. |
Pricing Strategy & Position:
Our business would be cheap and affordable for our customers. We are able to do so because we are taking clothes that are unwanted by our customers and helping them to modify their clothing into something they will want. Our business is competitive because we are allowing our customers to keep up with all the latest fashion trends for a price that is affordable. The price of getting something redesigned will depend on how much work needs to be done in order to achieve the customer's goal. The average cost for one item to get redesigned at Rehem would be around 10 to 15 dollars. Promotion & Marketing:
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Competition:
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